Maniology

SCOPE OF WORK

Brand Identity Design
Print Collateral Design
E-Commerce Website Design

ABOUT THE PROJECT

Maniology’s mission is to empower self expression, one manicure at a time. I created modern branding that inspires creativity and confidence in their savvy customers. Easy to read lettering (a must when your brand name is a made-up moniker) is paired with bold brush strokes and colorful splotches. A custom monogram—an oozy hand-drawn “M”—was created to show the brand’s lighter side and work in small spaces, like an Instagram icon or the top of a nail polish bottle. The new branding was applied to a user-friendly Shopify site that resulted in more traffic, improved engagement, and more sales.

VISIT THE SITE