Lotus + Aire

SCOPE OF WORK

Brand Identity Design
Print Collateral Design
Packaging Design

ABOUT THE PROJECT

Founder Sumam began Lotus + Aire out of a love for skincare and Ayurvedic principles. She sought a brand identity that communicates luxury and values self care. I designed a high-end, artistic and graceful logo. Featuring elegant typography, a rich color palette, and some ethereal illustrations, the result is balanced and peaceful, confident and timeless. The branding was applied to print collateral and labels for the company’s product packaging.

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